{"id":2460,"date":"2020-07-31T13:20:24","date_gmt":"2020-07-31T11:20:24","guid":{"rendered":"https:\/\/stelb2m.com\/es\/?p=2460"},"modified":"2023-03-31T13:25:06","modified_gmt":"2023-03-31T11:25:06","slug":"post-con-criterio-de-seo","status":"publish","type":"post","link":"https:\/\/stelb2m.com\/es\/blog\/2020\/07\/31\/post-con-criterio-de-seo\/","title":{"rendered":"C\u00f3mo escribir un post con criterios de SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2460\" class=\"elementor elementor-2460\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18973d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"18973d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5673cf2\" data-id=\"5673cf2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dbc61b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dbc61b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90cabfd\" data-id=\"90cabfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-294c163 elementor-widget elementor-widget-heading\" data-id=\"294c163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo escribir un post con criterios de SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e2aac53\" data-id=\"e2aac53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37012c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"37012c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a48a729\" data-id=\"a48a729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba211e4 elementor-widget elementor-widget-text-editor\" data-id=\"ba211e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En estas semanas de teletrabajo y falta de contactos directos con los clientes, muchos est\u00e1n optando por escribir, que por cierto siempre es un ejercicio perfecto para mantenerse \u00e1gil y para ordenar los pensamientos e ideas. Tengo el gusto de recibir un enorme n\u00famero de art\u00edculos, propuestas de columnas y copias de los posts de diferentes blogs, lo que permite sacar ciertas conclusiones y dar algunas pautas a los bloggers.<\/p><p>Cuando nos ponemos delante del teclado hay que tener en cuenta un dato b\u00e1sico: Si a Google no le gusta nuestro texto, solo lo leer\u00e1n nuestros m\u00e1s comprometidos amigos. El criterio del SEO es un elemento b\u00e1sico para nuestro texto. Nuestro esfuerzo de reflexionar, de analizar y documentarnos, de dedicar valioso tiempo a redactar un texto puede perder todo su fuelle si no respetamos los criterios b\u00e1sicos del SEO.<\/p><p>\u00bfY qu\u00e9 hago para que Google \u201clea\u201d mi texto?<\/p><p>Esa es la cuesti\u00f3n del mill\u00f3n. Google no es un lector cualquiera. No se rige por amistad o curiosidad humana. Se rige por los criterios incluidos en su algoritmo que por cierto suele cambiar a menudo. Sin embargo, hay algunas indicaciones b\u00e1sicas para que Google sea su m\u00e1s fiel lector.<\/p><ol><li>Defina bien las palabras clave por las que quiera que le encuentren<\/li><li>Escriba en un lenguaje no demasiado t\u00e9cnico<\/li><li>Organice su texto de forma l\u00f3gica<\/li><li>Utilice subt\u00edtulos<\/li><li>Tenga en mente su objetivo y a su lector<\/li><\/ol><p>\u00a0<\/p><p>\u00a1Vamos al grano!<\/p><p><strong>Palabras clave<\/strong><\/p><p>Las\u00a0<strong>palabras claves<\/strong>\u00a0son aquellas que Usted cree que buscar\u00eda su posible lector. Aunque este cada vez tiende m\u00e1s a hacer preguntas en frase enteras y Google tambi\u00e9n se reorienta hacia ello. Pues bien, hagamos una lista de las palabras clave que estimamos oportunos. Seguro que le saldr\u00e1n muchas, as\u00ed que hay que reducirlo a tres o cuatro palabras clave.<\/p><p>Estas palabras deber\u00edan aparecer en el t\u00edtulo de su post y unas cuantas veces en el texto. Y si es posible tambi\u00e9n en los subt\u00edtulos que deber\u00eda emplear.<\/p><p><strong>Lenguaje sencillo<\/strong><\/p><p>El\u00a0<strong>lenguaje sencillo<\/strong>\u00a0de su post es esencial. Ya s\u00e9 que a los abogados les hace falta mencionar art\u00edculos de leyes, sentencias, etc., pero generalmente su lector \/ cliente no es abogado, y Google tampoco lo es. Un lenguaje sencillo evita t\u00e9rminos t\u00e9cnicos profesionales, expresiones sacadas de una sentencia o de una Ley.<\/p><p>Un ejemplo claro en estos d\u00edas son las interpretaciones de los reglamentos relacionados con el coronavirus. Muchos de los textos que recibo reproducen p\u00e1rrafos enteros de los diferentes textos publicados en el BOE, que no utiliza un lenguaje digamos muy sencillo.<\/p><p>Si se imagina brevemente alg\u00fan miembro de su c\u00edrculo de amigos o de su familia al que quiere explicar con su post un tema profesional, tendr\u00e1 una pauta b\u00e1sica para su lenguaje.<\/p><p><strong>Organizaci\u00f3n del texto<\/strong><\/p><p>La\u00a0<strong>organizaci\u00f3n de su post<\/strong>\u00a0es doblemente importante. Primero, si nuestro lector principal, Google, no tiene la informaci\u00f3n relevante al principio de su texto, no tendr\u00e1 criterios para indexarlo. Y segundo, sus lectores se perder\u00e1n en el tercer p\u00e1rrafo y no seguir\u00e1n leyendo.<\/p><p>Por todo ello, haga un primer p\u00e1rrafo con la breve exposici\u00f3n del tema y de su raz\u00f3n por la cual escribe. Despu\u00e9s organice sus argumentos de m\u00e1s importante a menor valor.<\/p><p><strong>Subt\u00edtulos<\/strong><\/p><p>Para que el lector humano y el buscador vean su estructura es recomendable utilizar subt\u00edtulos que indiquen claramente lo que se va a encontrar en el bloque de texto. A Google le encantan textos con subt\u00edtulos, igual que a un lector que lee el texto de forma diagonal.<\/p><p><strong>Objetivo y lector<\/strong><\/p><p>El objetivo de su post y el lector al que va dirigido son las reflexiones iniciales y finales. Iniciales porque determinar\u00e1n antes de empezar a escribir su razonamiento y su historia, y finales por que le servir\u00e1n para repasar el texto y corregir posibles errores o desviaciones de su objetivo. Tanto el objetivo de su post, informar, convencer, describir o analizar, etc., como la descripci\u00f3n de su lector deber\u00eda fijarlo antes de redactar y preferiblemente apuntarlo en un papel.<\/p><p><strong>\u00bfDudas?<\/strong><\/p><p>Ya saben, si tienen preguntas, estoy a su disposici\u00f3n en\u00a0<a href=\"mailto:hans.bock@strongelement.com\">hans.bock@strongelement.com<\/a>.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a95dc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a95dc68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 opina?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb7585 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1eb7585\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"mailto:hello@stelb2m.com\/es\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1ndenos su opini\u00f3n<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f615af6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f615af6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e84874\" data-id=\"6e84874\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c4c74 elementor-widget elementor-widget-spacer\" data-id=\"f0c4c74\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-column 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cuando nos ponemos delante del teclado hay que tener en cuenta un dato b\u00e1sico: Si a Google no le gusta nuestro texto, solo lo leer\u00e1n nuestros m\u00e1s comprometidos amigos<\/p>\n","protected":false},"author":1,"featured_media":2461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[134,51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo escribir un post con criterios de SEO - ES Business to media<\/title>\n<meta name=\"description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. 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