{"id":2413,"date":"2023-01-01T10:34:48","date_gmt":"2023-01-01T09:34:48","guid":{"rendered":"https:\/\/stelb2m.com\/es\/?p=2413"},"modified":"2023-03-30T10:53:24","modified_gmt":"2023-03-30T08:53:24","slug":"lo-pequeno-se-hace-grande","status":"publish","type":"post","link":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/","title":{"rendered":"Lo peque\u00f1o se hace grande"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2413\" class=\"elementor elementor-2413\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18973d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"18973d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5673cf2\" data-id=\"5673cf2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dbc61b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dbc61b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90cabfd\" data-id=\"90cabfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-294c163 elementor-widget elementor-widget-heading\" data-id=\"294c163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Despachos de abogados: lo peque\u00f1o se hace grande<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e2aac53\" data-id=\"e2aac53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37012c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"37012c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a48a729\" data-id=\"a48a729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba211e4 elementor-widget elementor-widget-text-editor\" data-id=\"ba211e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En Espa\u00f1a, el 90% del mercado legal es asumido por peque\u00f1os y medianos despachos con estructuras a menudo muy peque\u00f1as, pero con una gran especializaci\u00f3n y una enorme flexibilidad y una cercan\u00eda a los clientes que se estaba a punto de perder en el ejercicio de la abogac\u00eda. Estos despachos, adem\u00e1s, han incorporado las nuevas tecnolog\u00edas, el cloud computing y las redes sociales a gran velocidad. Incluso hay abogados de renombre y cabida en grandes firmas que se han mudado a estas boutiques o se han establecido por su cuenta.<\/p><p>Mientras el mercado parece dominado por las cuatro grandes firmas, Garrigues, Ur\u00eda Men\u00e9ndez, Cuatrecasas y G\u00f3mez-Acebo &amp; Pombo, que emplean centenares de abogados y figuran incluso en los rankings globales y europeos, se han desarrollado un nutrido grupo de despachos de mucho menor tama\u00f1o, pero con grandes cotas de conocimiento y una creciente cartera de clientes.<\/p><p>Las boutiques espa\u00f1olas hace tiempo que ense\u00f1an sus m\u00fasculos. Los Ceca Mag\u00e1n, Olleros, Broseta, Dictum, Iure, Mijares, Gonz\u00e1lez Franco, Adarve, Herrero &amp; Asociados, Blas de Lezo, Lequid, Advisoria, Medina Cuadros, Balms, Cortizo, MLA, Mart\u00ednez-Echevarria, Montero-Aramburu, L&amp;S, Abd\u00f3n Pedrajas y un largo etc\u00e9tera hace tiempo que compiten con los grandes aunque estos en los \u00faltimos meses hayan optado por pol\u00edticas agresivas en precio y lucha por los grandes contratos. Una pol\u00edtica que, quiz\u00e1s, con la prolongada crisis en Espa\u00f1a, tengan que pagar muy caro. Muchos de los despachos se han labrado una clientela en sus feudos regionales que les ha permitido finalmente dar el salto a Madrid y as\u00ed competir en el mercado nacional con sus precios m\u00e1s bajos, su atenci\u00f3n individualizada y su know-how del derecho especializado, basado en una estructura empresarial que ha crecido de forma org\u00e1nica hasta el momento.<\/p><p>Con el acceso a nuevos clientes m\u00e1s grandes requieren del soporte de profesionales que sepan manejar estas cuentas, y las boutiques se han dado perfecta cuenta de ello. La incorporaci\u00f3n de exdirectores de grandes despachos o socios forzados a jubilarse les permite hablar con clientes grandes igual que cualquiera de los l\u00edderes de los rankings.<\/p><p>Haberse curtido en los mercados legales m\u00e1s locales, donde la competencia es f\u00e9rrea, ha aportado a muchos de estos despachos de formato dimensionado a la singularidad de las materias que tratan una estabilidad y unos conocimientos del trato con clientes y habilidades comerciales del que muchos bufetes de la capital carecen. Si a eso se a\u00f1ade que la estructura ha crecido generalmente con relaciones familiares s\u00f3lidas y luego con incorporaciones laterales, estamos ante el milagro de las boutiques legales en Espa\u00f1a.<\/p><p>Pero a los despachos medianos y peque\u00f1os no les basta solo con la conquista del mercado nacional y poner su pica en Barcelona y Madrid. Muchos de ellos han emprendido el camino de la internacionalizaci\u00f3n con despachos propios en Portugal, Per\u00fa, M\u00e9xico, Chile, Brasil, o en Europa del Este, como en Bulgaria, Ruman\u00eda o Polonia, en el Oriente Pr\u00f3ximo, con Turqu\u00eda, Dub\u00e1i, e incluso Asia, con delegaciones en Indonesia, Singapur o en la mism\u00edsima China. Los peque\u00f1os han ense\u00f1ado a los grandes que se puede estar en todos aquellos sitios y ser rentables.<\/p><p>La falta de internacionalizaci\u00f3n de los grandes despachos, que apenas llegan a un 10% de su facturaci\u00f3n fuera de Espa\u00f1a, ha dejado a los peque\u00f1os y medianos muchas oportunidades y el asentamiento en mercados clave como Am\u00e9rica Latina, Oriente Pr\u00f3ximo o Europa del Este. Muchos despachos operan con su propia marca en despachos locales y garantizan a sus clientes espa\u00f1oles un perfecto conocimiento de los mercados internacionales y un trato cercano como en Espa\u00f1a.<\/p><p>Tambi\u00e9n la estructura societaria de muchos despachos peque\u00f1os y medianos es un factor clave en la situaci\u00f3n actual, donde hay que tomar decisiones con mayor rapidez y sobre todo conseguir comunicarla y compartirla con toda la plantilla. La cultura empresarial de las boutiques espa\u00f1olas basada en el esfuerzo y la b\u00fasqueda de talento cercano, la estructura b\u00e1sica familiar con pocos socios, prueba su eficacia en momentos de cambio y de redefinici\u00f3n de la profesi\u00f3n y del ejercicio de la abogac\u00eda.<\/p><p>La calidad de servicios jur\u00eddicos que prestan las boutiques especializadas y el trato m\u00e1s cercano y la facturaci\u00f3n m\u00e1s flexible y transparente de los despachos mercantiles m\u00e1s generalistas nos hacen pensar que su cuota de mercado se incrementar\u00e1 en esta \u00e9poca de crisis que perdurar\u00e1 muchos meses. A r\u00edo revuelto, ganancia de pescadores, y de pescar saben estos supuestos peque\u00f1os mucho.<\/p><p>Hans A. Bock.\u00a0Fundador de Lawyerpress Consultora y director de Lawyerpress TV.<\/p><p>Publicado en Cinco D\u00edas:<\/p><p><a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2012\/10\/25\/economia\/1351402109_850215.html\">https:\/\/cincodias.elpais.com\/<\/a><a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2012\/10\/25\/economia\/1351402109_850215.html\">cincodias\/2012\/10\/25\/economia\/1351402109_850215.html<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a95dc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a95dc68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dedaf0\" data-id=\"9dedaf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b85aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"53b85aa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72691a elementor-widget elementor-widget-heading\" data-id=\"b72691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que opina?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb7585 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1eb7585\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"mailto:hello@stelb2m.com\/es\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1ndenos su opini\u00f3n<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f615af6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f615af6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e84874\" data-id=\"6e84874\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c4c74 elementor-widget elementor-widget-spacer\" data-id=\"f0c4c74\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En Espa\u00f1a, el 90% del mercado legal es asumido por peque\u00f1os y medianos despachos <\/p>\n","protected":false},"author":1,"featured_media":2415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[134,49],"tags":[132,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo peque\u00f1o se hace grande - ES Business to media<\/title>\n<meta name=\"description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate communication for multinational companies\" \/>\n<meta property=\"og:description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/\" \/>\n<meta property=\"og:site_name\" content=\"ES Business to media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/yourSTRONGelement\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-01T09:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-30T08:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/maquina-escribir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Corporate Communication for multinational companies\" \/>\n<meta name=\"twitter:description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/maquina-escribir.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@strong_element\" \/>\n<meta name=\"twitter:site\" content=\"@strong_element\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/\"},\"author\":{\"name\":\"Hans\",\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3\"},\"headline\":\"Lo peque\u00f1o se hace grande\",\"datePublished\":\"2023-01-01T09:34:48+00:00\",\"dateModified\":\"2023-03-30T08:53:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\/\/stelb2m.com\/es\/#organization\"},\"keywords\":[\"despacho de abogados\",\"law firma\"],\"articleSection\":[\"blog\",\"law\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/\",\"url\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/\",\"name\":\"Lo peque\u00f1o se hace grande - ES Business to media\",\"isPartOf\":{\"@id\":\"https:\/\/stelb2m.com\/es\/#website\"},\"datePublished\":\"2023-01-01T09:34:48+00:00\",\"dateModified\":\"2023-03-30T08:53:24+00:00\",\"description\":\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\",\"breadcrumb\":{\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stelb2m.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lo peque\u00f1o se hace grande\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stelb2m.com\/es\/#website\",\"url\":\"https:\/\/stelb2m.com\/es\/\",\"name\":\"Business to media\",\"description\":\"Corporate communication in a New Media World. Established 1998\",\"publisher\":{\"@id\":\"https:\/\/stelb2m.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stelb2m.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/stelb2m.com\/es\/#organization\",\"name\":\"STRONG element Business to media\",\"url\":\"https:\/\/stelb2m.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg\",\"contentUrl\":\"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg\",\"width\":2559,\"height\":1703,\"caption\":\"STRONG element Business to media\"},\"image\":{\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/yourSTRONGelement\",\"https:\/\/twitter.com\/strong_element\",\"https:\/\/www.instagram.com\/strong_element\/\",\"https:\/\/www.youtube.com\/@strongelement5305\/featured\",\"https:\/\/www.linkedin.com\/company\/11054424\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3\",\"name\":\"Hans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g\",\"caption\":\"Hans\"},\"sameAs\":[\"http:\/\/stelb2m.com\/wordpress\"],\"url\":\"https:\/\/stelb2m.com\/es\/blog\/author\/hans\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lo peque\u00f1o se hace grande - ES Business to media","description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/","og_locale":"es_ES","og_type":"article","og_title":"Corporate communication for multinational companies","og_description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","og_url":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/","og_site_name":"ES Business to media","article_publisher":"https:\/\/www.facebook.com\/yourSTRONGelement","article_published_time":"2023-01-01T09:34:48+00:00","article_modified_time":"2023-03-30T08:53:24+00:00","og_image":[{"width":800,"height":533,"url":"http:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/maquina-escribir.jpg","type":"image\/jpeg"}],"author":"Hans","twitter_card":"summary_large_image","twitter_title":"Corporate Communication for multinational companies","twitter_description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","twitter_image":"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/maquina-escribir.jpg","twitter_creator":"@strong_element","twitter_site":"@strong_element","twitter_misc":{"Escrito por":"Hans","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/#article","isPartOf":{"@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/"},"author":{"name":"Hans","@id":"https:\/\/stelb2m.com\/es\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3"},"headline":"Lo peque\u00f1o se hace grande","datePublished":"2023-01-01T09:34:48+00:00","dateModified":"2023-03-30T08:53:24+00:00","mainEntityOfPage":{"@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/"},"wordCount":846,"publisher":{"@id":"https:\/\/stelb2m.com\/es\/#organization"},"keywords":["despacho de abogados","law firma"],"articleSection":["blog","law"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/","url":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/","name":"Lo peque\u00f1o se hace grande - ES Business to media","isPartOf":{"@id":"https:\/\/stelb2m.com\/es\/#website"},"datePublished":"2023-01-01T09:34:48+00:00","dateModified":"2023-03-30T08:53:24+00:00","description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","breadcrumb":{"@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/01\/lo-pequeno-se-hace-grande\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stelb2m.com\/es\/"},{"@type":"ListItem","position":2,"name":"Lo peque\u00f1o se hace grande"}]},{"@type":"WebSite","@id":"https:\/\/stelb2m.com\/es\/#website","url":"https:\/\/stelb2m.com\/es\/","name":"Business to media","description":"Corporate communication in a New Media World. Established 1998","publisher":{"@id":"https:\/\/stelb2m.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stelb2m.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/stelb2m.com\/es\/#organization","name":"STRONG element Business to media","url":"https:\/\/stelb2m.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/stelb2m.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg","contentUrl":"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg","width":2559,"height":1703,"caption":"STRONG element Business to media"},"image":{"@id":"https:\/\/stelb2m.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/yourSTRONGelement","https:\/\/twitter.com\/strong_element","https:\/\/www.instagram.com\/strong_element\/","https:\/\/www.youtube.com\/@strongelement5305\/featured","https:\/\/www.linkedin.com\/company\/11054424\/"]},{"@type":"Person","@id":"https:\/\/stelb2m.com\/es\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3","name":"Hans","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/stelb2m.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g","caption":"Hans"},"sameAs":["http:\/\/stelb2m.com\/wordpress"],"url":"https:\/\/stelb2m.com\/es\/blog\/author\/hans\/"}]}},"_links":{"self":[{"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/posts\/2413"}],"collection":[{"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/comments?post=2413"}],"version-history":[{"count":10,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/posts\/2413\/revisions"}],"predecessor-version":[{"id":2424,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/posts\/2413\/revisions\/2424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/media\/2415"}],"wp:attachment":[{"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/media?parent=2413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/categories?post=2413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/tags?post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}