{"id":1750,"date":"2023-01-31T10:59:57","date_gmt":"2023-01-31T09:59:57","guid":{"rendered":"http:\/\/stelb2m.com\/es\/?p=1750"},"modified":"2023-03-23T10:42:16","modified_gmt":"2023-03-23T09:42:16","slug":"comunicacion-en-los-mercados-locales","status":"publish","type":"post","link":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/","title":{"rendered":"Think Global &#8211; Go Local"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1750\" class=\"elementor elementor-1750\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18973d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"18973d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5673cf2\" data-id=\"5673cf2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dbc61b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dbc61b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90cabfd\" data-id=\"90cabfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-294c163 elementor-widget elementor-widget-heading\" data-id=\"294c163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Think global - Go local!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e2aac53\" data-id=\"e2aac53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37012c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"37012c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a48a729\" data-id=\"a48a729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba211e4 elementor-widget elementor-widget-text-editor\" data-id=\"ba211e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Globalizaci\u00f3n, Internet, redes mundiales de comunicaci\u00f3n&#8230; \u00bfy qu\u00e9 decimos nosotros? Esta es una de las preguntas m\u00e1s frecuentes que nos hacen cuando hablamos de la dimensi\u00f3n global de su comunicaci\u00f3n corporativa con directivos de las llamadas empresas multinacionales. La soluci\u00f3n ya est\u00e1 en el propio nombre: multinacional.<\/p><p>Para las empresas europeas, cuya capacidad de integraci\u00f3n suele ir muy por detr\u00e1s de la cultura corporativa de las empresas estadounidenses, significa aprovechar la desventaja y utilizar tambi\u00e9n el elemento multinacional en la comunicaci\u00f3n.<\/p><p>La comunicaci\u00f3n central de la empresa debe apoyarse en agencias locales, o en personal formado en el mercado local, para evitar graves errores de comunicaci\u00f3n y obtener la informaci\u00f3n necesaria para una comunicaci\u00f3n internacional graduada.<\/p><p>Por supuesto, en teor\u00eda esto suena relativamente sencillo. Contrato a una agencia en el pa\u00eds X, ellos adaptan mi comunicaci\u00f3n central y la llevan a los medios de comunicaci\u00f3n locales.<\/p><p>Pero no olvidemos la important\u00edsima gesti\u00f3n de las emisiones, el trabajo de las agencias internacionales y de los analistas e inversores internacionales que no quieren recibir el mismo mensaje en cinco versiones diferentes.<\/p><p>Think global &#8211; go local no significa pensar a escala nacional seg\u00fan la sede de la empresa y luego vender esto como ideas globales. Think global &#8211; go local se refiere al env\u00edo y recepci\u00f3n de mensajes, a la entrada y salida.<\/p><p>S\u00f3lo una empresa que tiene ojos y o\u00eddos sobre el terreno puede comunicarse de forma significativa y lograr resultados \u00f3ptimos a trav\u00e9s de las relaciones con la prensa y los medios de comunicaci\u00f3n. A diferencia de las culturas corporativas estadounidenses, cuyo \u00abplatformer\u00bb nacional procede de la cultura nacional bien vendida, y de su mezcla, las empresas europeas tienen un abanico m\u00e1s amplio de identidades nacionales y, por tanto, pueden ser aceptadas y comprendidas mucho m\u00e1s f\u00e1cilmente como actores locales.<\/p><p>Tener en cuenta las diferencias locales en la comunicaci\u00f3n significa, sobre todo, incorporar tales criterios a las consideraciones estrat\u00e9gicas. Por eso es indispensable una estrecha colaboraci\u00f3n con todos los socios locales de comunicaci\u00f3n.<\/p><p><span style=\"background-color: transparent; color: var(--global-palette4); font-family: var(--global-body-font-family); letter-spacing: 0em;\">De nuestra Newsletter de\u00a0<\/span><span style=\"background-color: transparent; color: var(--global-palette4); font-family: var(--global-body-font-family); letter-spacing: 0em;\"> Abril 2005\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a95dc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a95dc68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dedaf0\" data-id=\"9dedaf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b85aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"53b85aa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72691a elementor-widget elementor-widget-heading\" data-id=\"b72691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 opina?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb7585 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1eb7585\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"mailto:hello@stelb2m.com\/es\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1ndenos su opini\u00f3n<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f615af6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f615af6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e84874\" data-id=\"6e84874\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c4c74 elementor-widget elementor-widget-spacer\" data-id=\"f0c4c74\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una filosof\u00eda con trasfondo<\/p>\n","protected":false},"author":1,"featured_media":1754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[51,48,47,49,50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Think Global - Go Local - ES Business to media<\/title>\n<meta name=\"description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate communication for multinational companies\" \/>\n<meta property=\"og:description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/\" \/>\n<meta property=\"og:site_name\" content=\"ES Business to media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/yourSTRONGelement\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T09:59:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T09:42:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/maquina-escribir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Corporate Communication for multinational companies\" \/>\n<meta name=\"twitter:description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/maquina-escribir.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@strong_element\" \/>\n<meta name=\"twitter:site\" content=\"@strong_element\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/\"},\"author\":{\"name\":\"Hans\",\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3\"},\"headline\":\"Think Global &#8211; Go Local\",\"datePublished\":\"2023-01-31T09:59:57+00:00\",\"dateModified\":\"2023-03-23T09:42:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/\"},\"wordCount\":389,\"publisher\":{\"@id\":\"https:\/\/stelb2m.com\/es\/#organization\"},\"articleSection\":[\"communication\",\"German\",\"International\",\"law\",\"startup\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/\",\"url\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/\",\"name\":\"Think Global - Go Local - ES Business to media\",\"isPartOf\":{\"@id\":\"https:\/\/stelb2m.com\/es\/#website\"},\"datePublished\":\"2023-01-31T09:59:57+00:00\",\"dateModified\":\"2023-03-23T09:42:16+00:00\",\"description\":\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\",\"breadcrumb\":{\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stelb2m.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Think Global &#8211; Go Local\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stelb2m.com\/es\/#website\",\"url\":\"https:\/\/stelb2m.com\/es\/\",\"name\":\"Business to media\",\"description\":\"Corporate communication in a New Media World. Established 1998\",\"publisher\":{\"@id\":\"https:\/\/stelb2m.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stelb2m.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/stelb2m.com\/es\/#organization\",\"name\":\"STRONG element Business to media\",\"url\":\"https:\/\/stelb2m.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg\",\"contentUrl\":\"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg\",\"width\":2559,\"height\":1703,\"caption\":\"STRONG element Business to media\"},\"image\":{\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/yourSTRONGelement\",\"https:\/\/twitter.com\/strong_element\",\"https:\/\/www.instagram.com\/strong_element\/\",\"https:\/\/www.youtube.com\/@strongelement5305\/featured\",\"https:\/\/www.linkedin.com\/company\/11054424\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3\",\"name\":\"Hans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/stelb2m.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g\",\"caption\":\"Hans\"},\"sameAs\":[\"http:\/\/stelb2m.com\/wordpress\"],\"url\":\"https:\/\/stelb2m.com\/es\/blog\/author\/hans\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Think Global - Go Local - ES Business to media","description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/","og_locale":"es_ES","og_type":"article","og_title":"Corporate communication for multinational companies","og_description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","og_url":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/","og_site_name":"ES Business to media","article_publisher":"https:\/\/www.facebook.com\/yourSTRONGelement","article_published_time":"2023-01-31T09:59:57+00:00","article_modified_time":"2023-03-23T09:42:16+00:00","og_image":[{"width":800,"height":533,"url":"http:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/maquina-escribir.jpg","type":"image\/jpeg"}],"author":"Hans","twitter_card":"summary_large_image","twitter_title":"Corporate Communication for multinational companies","twitter_description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","twitter_image":"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/maquina-escribir.jpg","twitter_creator":"@strong_element","twitter_site":"@strong_element","twitter_misc":{"Escrito por":"Hans","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/#article","isPartOf":{"@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/"},"author":{"name":"Hans","@id":"https:\/\/stelb2m.com\/es\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3"},"headline":"Think Global &#8211; Go Local","datePublished":"2023-01-31T09:59:57+00:00","dateModified":"2023-03-23T09:42:16+00:00","mainEntityOfPage":{"@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/"},"wordCount":389,"publisher":{"@id":"https:\/\/stelb2m.com\/es\/#organization"},"articleSection":["communication","German","International","law","startup"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/","url":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/","name":"Think Global - Go Local - ES Business to media","isPartOf":{"@id":"https:\/\/stelb2m.com\/es\/#website"},"datePublished":"2023-01-31T09:59:57+00:00","dateModified":"2023-03-23T09:42:16+00:00","description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","breadcrumb":{"@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/stelb2m.com\/es\/blog\/2023\/01\/31\/comunicacion-en-los-mercados-locales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stelb2m.com\/es\/"},{"@type":"ListItem","position":2,"name":"Think Global &#8211; Go Local"}]},{"@type":"WebSite","@id":"https:\/\/stelb2m.com\/es\/#website","url":"https:\/\/stelb2m.com\/es\/","name":"Business to media","description":"Corporate communication in a New Media World. Established 1998","publisher":{"@id":"https:\/\/stelb2m.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stelb2m.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/stelb2m.com\/es\/#organization","name":"STRONG element Business to media","url":"https:\/\/stelb2m.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/stelb2m.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg","contentUrl":"https:\/\/stelb2m.com\/es\/wp-content\/uploads\/sites\/8\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg","width":2559,"height":1703,"caption":"STRONG element Business to media"},"image":{"@id":"https:\/\/stelb2m.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/yourSTRONGelement","https:\/\/twitter.com\/strong_element","https:\/\/www.instagram.com\/strong_element\/","https:\/\/www.youtube.com\/@strongelement5305\/featured","https:\/\/www.linkedin.com\/company\/11054424\/"]},{"@type":"Person","@id":"https:\/\/stelb2m.com\/es\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3","name":"Hans","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/stelb2m.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g","caption":"Hans"},"sameAs":["http:\/\/stelb2m.com\/wordpress"],"url":"https:\/\/stelb2m.com\/es\/blog\/author\/hans\/"}]}},"_links":{"self":[{"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/posts\/1750"}],"collection":[{"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/comments?post=1750"}],"version-history":[{"count":34,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/posts\/1750\/revisions"}],"predecessor-version":[{"id":2448,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/posts\/1750\/revisions\/2448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/media\/1754"}],"wp:attachment":[{"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/media?parent=1750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/categories?post=1750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stelb2m.com\/es\/wp-json\/wp\/v2\/tags?post=1750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}