1.0ES Business to mediahttps://stelb2m.com/esHanshttps://stelb2m.com/es/blog/author/hans/rich600338<blockquote class="wp-embedded-content" data-secret="N2IfWSBURa"><a href="https://stelb2m.com/es/blog/2023/01/16/auditoria-de-comunicacion-externa/">Auditoría de comunicación externa</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://stelb2m.com/es/blog/2023/01/16/auditoria-de-comunicacion-externa/embed/#?secret=N2IfWSBURa" width="600" height="338" title="«Auditoría de comunicación externa» — ES Business to media" data-secret="N2IfWSBURa" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> http://stelb2m.com/es/wp-content/uploads/sites/8/2023/01/social-media-1.jpg800535A communication audit is a powerful tool to define the communication strategy and to assess the efforts made. In the New Media World we have more and more channels at our disposal, but almost no one stops to analyze how many personnel and economic resources it takes us to attend to all of them and what benefit it brings us.