{"id":2426,"date":"2023-05-23T12:22:55","date_gmt":"2023-05-23T10:22:55","guid":{"rendered":"https:\/\/stelb2m.com\/de\/?p=2426"},"modified":"2023-05-23T12:27:23","modified_gmt":"2023-05-23T10:27:23","slug":"warum-start-ups-so-schlecht-kommunizieren","status":"publish","type":"post","link":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/","title":{"rendered":"Warum Start-ups so schlecht kommunizieren"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2426\" class=\"elementor elementor-2426\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18973d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"18973d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5673cf2\" data-id=\"5673cf2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dbc61b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dbc61b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90cabfd\" data-id=\"90cabfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-294c163 elementor-widget elementor-widget-heading\" data-id=\"294c163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Warum Start-ups so schlecht kommunizieren<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e2aac53\" data-id=\"e2aac53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37012c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"37012c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a48a729\" data-id=\"a48a729\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba211e4 elementor-widget elementor-widget-text-editor\" data-id=\"ba211e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Wenn eine Idee im Kopf eines Unternehmers zu schwelen beginnt, gehen die ersten Gedanken immer zu den technischen Details, dann zur Finanzierung und schlie\u00dflich zur Entwicklung des Produkts oder der Dienstleistung. Jeder dieser Schritte erfordert spezifische Arbeit, F\u00e4higkeiten und Ressourcen. F\u00fcr die meisten Seminarleiter ist es kein Problem den Start eines Start-ups zu strukturieren.<\/p><p>Da die gro\u00dfe Mehrheit der neu gegr\u00fcndeten Unternehmen mit Technologie zu tun hat, scheint das digitale Umfeld die nat\u00fcrliche Heimat der Promotion-Teams zu sein. Dennoch geht es nicht nur um digitales Marketing, soziale Medien und Website-Design. Eine klare Kommunikationsstrategie ist erforderlich, um eine solide Reputation und ein brand awreness zu erreichen. Und genau an diesem Punkt scheitern die meisten Start-ups.<\/p><p>Ein Grund f\u00fcr dieses Scheitern liegt im Fehlen von automatisierten externen Kommunikationsplattformen. W\u00e4hrend die interne Kommunikation durch kollaborative Apps und Plattformen sehr einfach geworden ist, h\u00e4ngt die externe Kommunikation immer noch von der pers\u00f6nlichen Arbeit der Kommunikationsabteilung ab.<\/p><p>Gerade zu Beginn eines neuen Unternehmens werden viele Aspekte zu Priorit\u00e4ten und ben\u00f6tigen Mittel und Ressourcen. Nach unserer Erfahrung und der Untersuchung einer Vielzahl von Startup-Initiativen haben wir definitiv festgestellt, dass die Kommunikation nicht zu den Pr\u00e4ferenzen vieler Unternehmer geh\u00f6rt, weil sie entweder nicht an den Nutzen der Medien glauben oder einfach nicht wissen, wie sie durch Medienarbeit und -berichterstattung Reputation und Markenbewusstsein schaffen k\u00f6nnen.<\/p><p>Wir haben schon viele Situationen erlebt, in denen unsere Kunden mit ihrem Pitch gewisse Vorteile hatten, weil sie ihre Medienauftritte vorweisen konnten. In einigen F\u00e4llen wurden sie sogar von Stakeholdern und Investoren angesprochen, die in qualifizierten Medien auf ihre Produkte oder Dienstleistungen gesto\u00dfen sind.<\/p><p>Wir sind daher der Meinung, dass Pressearbeit von Beginn des Projektes an einen tiefgreifenden Einfluss auf die Reputation und sogar auf den Erfolg der Idee hinter einem Start-up hat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a95dc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a95dc68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dedaf0\" data-id=\"9dedaf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b85aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"53b85aa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72691a elementor-widget elementor-widget-heading\" data-id=\"b72691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">was denken Sie dar\u00fcber<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb7585 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1eb7585\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"mailto:hello@stelb2m.com\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ihre Meinung senden<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f615af6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f615af6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e84874\" data-id=\"6e84874\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c4c74 elementor-widget elementor-widget-spacer\" data-id=\"f0c4c74\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.5 - 14-03-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Es geht nicht nur um digitales Marketing, soziale Medien und Website-Design<\/p>\n","protected":false},"author":1,"featured_media":2428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[51,48,50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warum Start-ups so schlecht kommunizieren - DE Business to media<\/title>\n<meta name=\"description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate communication for multinational companies\" \/>\n<meta property=\"og:description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/\" \/>\n<meta property=\"og:site_name\" content=\"DE Business to media\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-23T10:22:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T10:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/stelb2m.com\/de\/wp-content\/uploads\/sites\/7\/2023\/01\/maquina-escribir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Corporate Communication for multinational companies\" \/>\n<meta name=\"twitter:description\" content=\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/stelb2m.com\/de\/wp-content\/uploads\/sites\/7\/2023\/01\/maquina-escribir.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/\"},\"author\":{\"name\":\"Hans\",\"@id\":\"https:\/\/stelb2m.com\/de\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3\"},\"headline\":\"Warum Start-ups so schlecht kommunizieren\",\"datePublished\":\"2023-05-23T10:22:55+00:00\",\"dateModified\":\"2023-05-23T10:27:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/\"},\"wordCount\":325,\"publisher\":{\"@id\":\"https:\/\/stelb2m.com\/de\/#organization\"},\"articleSection\":[\"communication\",\"German\",\"startup\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/\",\"url\":\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/\",\"name\":\"Warum Start-ups so schlecht kommunizieren - DE Business to media\",\"isPartOf\":{\"@id\":\"https:\/\/stelb2m.com\/de\/#website\"},\"datePublished\":\"2023-05-23T10:22:55+00:00\",\"dateModified\":\"2023-05-23T10:27:23+00:00\",\"description\":\"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.\",\"breadcrumb\":{\"@id\":\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stelb2m.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Warum Start-ups so schlecht kommunizieren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stelb2m.com\/de\/#website\",\"url\":\"https:\/\/stelb2m.com\/de\/\",\"name\":\"Stel b2m Business to media\",\"description\":\"Unternehmenskommunikation in einer neuen Medienwelt. Gegr\u00fcndet 1998\",\"publisher\":{\"@id\":\"https:\/\/stelb2m.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stelb2m.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/stelb2m.com\/de\/#organization\",\"name\":\"strong element\",\"url\":\"https:\/\/stelb2m.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/stelb2m.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stelb2m.com\/de\/wp-content\/uploads\/sites\/7\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg\",\"contentUrl\":\"https:\/\/stelb2m.com\/de\/wp-content\/uploads\/sites\/7\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg\",\"width\":2559,\"height\":1703,\"caption\":\"strong element\"},\"image\":{\"@id\":\"https:\/\/stelb2m.com\/de\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/stelb2m.com\/de\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3\",\"name\":\"Hans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/stelb2m.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g\",\"caption\":\"Hans\"},\"sameAs\":[\"http:\/\/stelb2m.com\/wordpress\"],\"url\":\"https:\/\/stelb2m.com\/de\/author\/hans\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Warum Start-ups so schlecht kommunizieren - DE Business to media","description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/","og_locale":"de_DE","og_type":"article","og_title":"Corporate communication for multinational companies","og_description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","og_url":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/","og_site_name":"DE Business to media","article_published_time":"2023-05-23T10:22:55+00:00","article_modified_time":"2023-05-23T10:27:23+00:00","og_image":[{"width":800,"height":533,"url":"http:\/\/stelb2m.com\/de\/wp-content\/uploads\/sites\/7\/2023\/01\/maquina-escribir.jpg","type":"image\/jpeg"}],"author":"Hans","twitter_card":"summary_large_image","twitter_title":"Corporate Communication for multinational companies","twitter_description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","twitter_image":"https:\/\/stelb2m.com\/de\/wp-content\/uploads\/sites\/7\/2023\/01\/maquina-escribir.jpg","twitter_misc":{"Verfasst von":"Hans","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/#article","isPartOf":{"@id":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/"},"author":{"name":"Hans","@id":"https:\/\/stelb2m.com\/de\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3"},"headline":"Warum Start-ups so schlecht kommunizieren","datePublished":"2023-05-23T10:22:55+00:00","dateModified":"2023-05-23T10:27:23+00:00","mainEntityOfPage":{"@id":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/"},"wordCount":325,"publisher":{"@id":"https:\/\/stelb2m.com\/de\/#organization"},"articleSection":["communication","German","startup"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/","url":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/","name":"Warum Start-ups so schlecht kommunizieren - DE Business to media","isPartOf":{"@id":"https:\/\/stelb2m.com\/de\/#website"},"datePublished":"2023-05-23T10:22:55+00:00","dateModified":"2023-05-23T10:27:23+00:00","description":"Think global \u2013 go local does not mean thinking nationally according to company headquarters and then selling this as global ideas. Think global \u2013 go local refers to sending and receiving messages, to input and output.","breadcrumb":{"@id":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/stelb2m.com\/de\/warum-start-ups-so-schlecht-kommunizieren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stelb2m.com\/de\/"},{"@type":"ListItem","position":2,"name":"Warum Start-ups so schlecht kommunizieren"}]},{"@type":"WebSite","@id":"https:\/\/stelb2m.com\/de\/#website","url":"https:\/\/stelb2m.com\/de\/","name":"Stel b2m Business to media","description":"Unternehmenskommunikation in einer neuen Medienwelt. Gegr\u00fcndet 1998","publisher":{"@id":"https:\/\/stelb2m.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stelb2m.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/stelb2m.com\/de\/#organization","name":"strong element","url":"https:\/\/stelb2m.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/stelb2m.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/stelb2m.com\/de\/wp-content\/uploads\/sites\/7\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg","contentUrl":"https:\/\/stelb2m.com\/de\/wp-content\/uploads\/sites\/7\/2023\/01\/cropped-STelB2M-2023-3-scaled-1.jpg","width":2559,"height":1703,"caption":"strong element"},"image":{"@id":"https:\/\/stelb2m.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/stelb2m.com\/de\/#\/schema\/person\/faeced4f1bb3aa5550c5857d4fc895a3","name":"Hans","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/stelb2m.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0303f497d50558450f56a98ba9f372e?s=96&d=mm&r=g","caption":"Hans"},"sameAs":["http:\/\/stelb2m.com\/wordpress"],"url":"https:\/\/stelb2m.com\/de\/author\/hans\/"}]}},"_links":{"self":[{"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/posts\/2426"}],"collection":[{"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/comments?post=2426"}],"version-history":[{"count":7,"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/posts\/2426\/revisions"}],"predecessor-version":[{"id":2434,"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/posts\/2426\/revisions\/2434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/media?parent=2426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/categories?post=2426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stelb2m.com\/de\/wp-json\/wp\/v2\/tags?post=2426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}