Think Global – Go Local
Globalization, Internet, worldwide communication networks – and what do you think about all that?
articles for law firms
Globalization, Internet, worldwide communication networks – and what do you think about all that?
A communication audit is a powerful tool to define the communication strategy and to assess the efforts made. In the New Media World we have more and more channels at our disposal, but almost no one stops to analyze how many personnel and economic resources it takes us to attend to all of them and what benefit it brings us.
In Spain, 90% of the legal market consist of small and medium-sized law firms with often very small structures, but with a high degree of specialization and enormous flexibility and a closeness to clients that was about to be lost in the practice of law.
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